In this article, we are going to give you details about Mahindra’s Thar ROXX’ SUV which is going to be launched soon on August 15.
In Short
- Launch Date: Mahindra & Mahindra is set to launch the much-anticipated ‘Thar ROXX’ SUV on August 15, 2024.
- Luxury and Performance: This new five-door Thar ROXX will be loaded with improved performance, premium features and advanced technology.
- Building the brand stronger than ever: Thar Rocks aims to empower customers to ‘Explore the Impossible’ by embracing the Thar lifestyle.
Mahindra & Mahindra to Unveil ‘Thar ROXX’ SUV on August 15
Thar ROXX: The Mahindra & Mahindra Limited is all set to launch a much-awaited five-door Thar vehicle called ‘Thar Rocks’ on August 15, 2024. This new product is set to elevate the iconic Thar brand, combine luxury with adventure and promise an unmatched driving experience. So let’s know in detail about the main features of this new Thar Rocks.
Thar ROXX Key Highlights
Empowering Adventure:
Let us tell you that Thar Rocks’ is designed to further enhance the already strong Thar brand, giving customers a chance to ‘explore the impossible’ with a touch of luxury. Mahindra & Mahindra also emphasizes that Thar Rocks will enable drivers to fully embrace the adventurous Thar lifestyle.
Statement from M&M:
Veejay Nakra, President of the Automotive Sector at M&M Ltd., expressed his excitement about the launch, stating, “The ‘Thar ROXX’, with its distinctive design, premium quotient, advanced technology, enhanced performance, sophistication, and safety, is ‘the’ SUV. While retaining the core attributes of the iconic Thar, the ‘Thar ROXX’ represents the larger-than-life personality of a rockstar and will disrupt the SUV category.”
What to Expect from the Thar ROXX
The Thar ROXX is expected to surpass the existing three-door off-road version in terms of features and capabilities. Key anticipated enhancements include:
- Advanced Features: This time around we expect more features than the current Thar range, which sold 5,376 units of the three-door version in June 2024. Apart from this, we can also expect that you will get to see many more great features in these.
- Engine Options: Availability in both petrol and diesel versions, catering to a wider range of customer preferences.
- Design and Performance: Let us tell you that the Thar ROXX comes with a design that combines the ruggedness of an off-road vehicle with the sophistication of a luxury SUV, along with advanced technological integration for a better driving experience.
Conclusion
Finally, with the launch of Thar Rocks, Mahindra & Mahindra aims to strengthen its presence in the SUV market or not, then yes, this possibility will further strengthen Mahindra & Mahindra’s presence in the Indian market, because the company’s only feature is to further strengthen its presence in the market which combines luxury, performance and a sense of adventure. So you get ready for the official unveiling on August 15, 2024, because Mahindra & Mahindra is taking a bold step forward towards redefining the SUV landscape with Thar Rocks, how helpful it proves to be for them.
Read this also
- Royal Enfield’s New 650cc Scrambler: Everything You Need to Know
- Royal Enfield Guerrilla 450: Wait Times and Specs Unveiled
- Joy E Bike Water: The Revolutionary Water-Powered Electric Scooter
Stay tuned to Autonews365.com for more updates on the “Thar ROXX” and other upcoming models from M&M Ltd as the brand continues to expand its horizons in the ever-evolving cars market.
